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Election Saturation: The Meaning of Winning

November 12, 2024 by Rev. Dr. Kelly Jackson Brooks. LPCC Uncategorized 0 comments


Over the past few days, I have noticed something – my neighbors, friends, and family seem a
little…something. Political signs are coming down and being replaced with early signs of the
Christmas season – perhaps to bring some light into the world so we can see the stars. I would be
negligent to ignore the fact that we, as a country, have just completed a long season of our
airwaves thick with ads and the persistent buzz of politics. For months, we have been inundated
with messages urging us to vote, to choose sides, and to rally behind a candidate. The sheer
volume of it all can feel overwhelming and leave us disillusioned. There is even a new clinical-
ish phrase that is being tossed about referencing these feelings – election saturation.

And in the middle of it all, I am left with the question: What does it really mean to win?
For candidates, winning is straightforward: securing the majority, getting the office, and having a
mandate to lead. For voters, it’s more complicated. The act of voting is a statement of values,
hopes, and fears. Yet, once the dust settles and the confetti is swept away, the real question
emerges—what have we truly won?

Our culture loves the idea of winning. Sports, business, even social media followers—the more,
the better. Politics often gets wrapped up in this same competitive fervor. But the truth is, victory
at the polls doesn’t always translate into meaningful change or lasting impact. Just as a sports
team might win a game but still have deeper issues to address, an electoral victory can be hollow
if it’s not accompanied by genuine progress.

If the win comes at the expense of integrity, compassion, or unity, can we call it a victory at all?
When the focus is purely on defeating an opponent rather than on building something better
together, we may find that winning feels more like losing. This isn’t about political parties or
ideologies; it’s about the deeper currents that run through our democratic process.
Election cycles often leave us divided, exhausted, and disillusioned. In the pursuit of a win, we
may sacrifice relationships, compromise our values, or lose sight of the common good. The
rhetoric heats up, and the world gets reduced to black and white, us versus them.

And then, when the results come in, nearly half the population feels defeated. This constant
pendulum swing can create a sense of instability, as if we’re always on the verge of upheaval.
The cost of winning, in this context, is a fractured society.

What if we looked beyond the final count and saw the election process as a moment to engage
deeply with one another? Instead of seeing our neighbors as opponents to defeat, what if we
viewed them as fellow citizens, each holding pieces of the larger puzzle? True victory might be
less about who gets the most votes and more about whether we emerge from the process with a
stronger sense of community, shared purpose, and a commitment to understanding.

Winning, in this light, means ensuring that every person feels heard, valued, and included,
regardless of the outcome. It’s about finding ways to bridge divides and create a sense of shared
responsibility for the future. This kind of victory doesn’t show up in the headlines or the polling
numbers, but it lays the groundwork for a healthier, more resilient society.

The day after the election, life goes on. We wake up to the same sunrise, face the same
challenges, and live alongside the same neighbors. The real work of winning begins then. It
involves healing wounds, rebuilding trust, and finding common ground. It’s about asking
ourselves what kind of world we want to build together, beyond the ballot box.

This isn’t easy. It requires us to listen deeply, to empathize with those whose experiences differ
from our own, and to resist the urge to retreat into the comfort of our echo chambers. But it’s in
this challenging space that we find the true meaning of winning—not in the victory itself, but in
the work that follows.

As we navigate yet another season of election saturation, let’s remember that the process is
bigger than any one candidate or issue. It’s an opportunity to engage, to reflect, and to participate
in the grand experiment of democracy.

The next time we cast a vote, let’s consider not just who we want to win, but what kind of victory
we are hoping for. Is it one that leaves us divided and bitter? Or is it a win that draws us closer to
a shared vision, even if it means we need to compromise, listen, and learn?

In the end, the true measure of winning is not the tally of votes but the health of our community
and the strength of our relationships. It’s about finding ways to turn election saturation into an
opportunity for deeper connection and understanding.

Maybe then, we will have truly won something that matters.

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